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"The Undefeated" expands to more theatres




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July 19, 2011 | 2,289 views | Post a comment

Strong opening weekend fuels film’s expansion to Tucson, AZ, West Palm, FL, Milwaukee, WI, Charlotte, NC, and Ontario, CA

Santa Monica, Calif. (July 18, 2011) ⎯ ARC Entertainment today announced “The Undefeated,” which chronicles Sarah Palin’s rise from obscurity to national prominence, will roll out to additional AMC Theatres (AMC) beginning on Friday, July 22nd.

With sold-out runs and enthusiastic audience support on opening weekend, the film will roll out to new markets including Tucson, AZ; West Palm, FL; Milwaukee, WI; Charlotte, NC; and Ontario, CA. The film will also expand into additional theatres in Atlanta, GA, and Phoenix, AZ, and will continue in theatres in Dallas, TX; Houston, TX; Denver, CO; Orlando, FL; and Orange, CA.

ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theatres in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.

"Given the audience response to our opening weekend we now know that we have a film that works. Our objective is very simple- to bring this film to every market and every corner of the country, starting with a limited theatrical release and then through an aggressive, broader distribution strategy including streaming video, on-demand video, and DVD," stated filmmaker Stephen K. Bannon.

Trevor Drinkwater, CEO of ARC Entertainment, said, “We have been inundated with requests from around the country to have the film play in their market. Our expansion plan is being methodically analyzed and managed to allow the film to be viewed by the widest audience in the most effective manner.”

This coming Friday the film will play in the following AMC theatres:

Ahwatukee 24/4915 East Ray Road Phoenix, AZ 85044

Arizona Center 24/565 N. 3rd Street Phoenix, AZ 85004

Barrett Commons 24 Theatres/2600 Cobb Place Lane NW Kennesaw, GA 30144

Block 30 @ Orange/20 City Boulevard West Orange, CA 92868

Colonial 18 Theatres/825 Lawrenceville -- Suwanee Road Lawrenceville, GA 30245

Concord Mills/8421 Concord Mills Boulevard, Concord, NC 28027

Foothills 15/7401 La Cholla Blvd. Suite 144 Tucson, AZ 85741

Grapevine Mills 30 Theatres/3150 Grapevine Mills Parkway Grapevine, TX 76051

Highlands Ranch 24/103 Centennial Road Highlands Ranch, CO 80126

Indian River 24/6200 20th Street #600 Vero Beach, FL 32966

Mayfair Mall 18/2500 North Mayfair Road Box M-146 Wauwatosa, WI 53226

Ontario Mills 30/4549 Mills Circle Ontario, CA 91764

West Oaks 14/9415 West Colonial Drive Ocoee, FL 34761

Willowbrook 24 Theatres17145 Tomball Parkway Houston, TX 77064

“We are thrilled that The Undefeated can benefit from the digital cinema platform to quickly expand to additional markets this weekend,” said Jonathan Dern, president of Cinedigm Entertainment Group.
 
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