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The World Trade Organization (WTO) panel in its final report:
•“Affirmed that the United States has the right under WTO rules to adopt COOL requirements.
•“Confirmed that the United States had not adopted these requirements to achieve a protectionist objective, but rather to provide consumers with information about the origin of the meat products they buy at the retail level.
•“Agreed with the United States ... that labeling under COOL is not required to be on the basis of substantial transformation (where the animal was slaughtered).
•“Disagreed with the way the United States designed its requirements and determined that they provide less favorable treatment to Canadian and Mexican livestock.
•“Determined that the U.S. COOL requirements fail to fulfill their consumer information objective because the information included on the labels is not clear enough in all instances.
•“Decided that the U.S. Department of Agriculture letter represents an unreasonable administration of the U.S. COOL requirements.”
Source: Office of the U.S. Trade Representative
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