You’ve been granted free access to this subscribers only article.
Lyons ‘Eight Big Ideas’ for dairy, beef producers
LEXINGTON, Ky. -- Alltech’s biggest-ever Global 500 conference concluded, after welcoming nearly 700 dairy and beef producers from 32 countries to Alltech’s home in Lexington, Ky., according to a Dec. 8 press release.
President and founder of Alltech, Dr. Pearse Lyons, opened the conference with his “Eight Big Ideas” for the dairy and beef industries:
•Efficiency: The cow is a fermentor and is designed for fiber. The dairy/beef industry can increase efficiency and feed fiber.
•Greenhouse gases: Dairymen and ranchers cannot stick their heads in the sand. Greenhouse gases are a real problem and sooner or later will be taxed.
•Mineral wastage and pollution: Three-quarters of a kilo of mineral waste per cow means a ton of mineral waste per day on a 1,000-cow farm.
•Creating more nutritious milk and beef.
•Branding: Branding is essential. Why is soda $5 per gallon when milk is so much better for you?
•Fiber: Grain is expensive or unavailable. Fiber is not only a cheaper alternative but the rumen is designed to use it.
•Nutrigenomics: This is a nutrition revolution. Nutrigenomics allows us to study how nutrients switch genes on and off. The ag sector can then develop programmed nutrition plans for young animals to increase efficiency and performance for life.
•Social media: Dairymen and ranchers have to tell their story.
The opening was followed by two days of seminars, covering everything from nutrition to branding and social media. Experts from all areas of the industry were on hand to give dairy and beef producers all the information they need to take on the challenges of a changing industry.
Paul Gardner, responsible for all milk- and dairy-ingredient purchasing at Groupe Danone, a company that purchases $3 billion of milk each year, spoke about dairy demand. He also spoke of one of the biggest challenges for the dairy industry, price volatility.
“Volatility in the market is huge when you buy that much milk, but volatility is a much bigger issue for farmers. One year you can think about investing and the next year you cannot buy Christmas presents for your kids. When farmers can invest, they make short-term investments because volatility prevents them from making long-term investments,” Gardner said.
During the beef discussion panel, John Butler of the Irish food board Bord Bia talked about the importance of educating consumers.
“It is critical to understand your market and know what they want, but it is important to educate those consumers in a way that they will understand why they should want this product,” Butler said. “If nutrition is their concern we explain the nutritional value of the product. If it is safety then we explain the practices we use to make sure the meat through every phase is the best quality.”
In addition to seminars on the future of the industry, the conference attendees had the chance to network with other producers and farmers, and participate in discussion dinners that focused on hotly debated topics.
Your Opinions and Comments
Be the first to comment on this story!
You must be logged in to post a comment.
Agriculture Today Archives
Bermuda grass stem maggot spreads in Texas (July 29, 2015)
Floresville FFA members receive degrees, Walrath scholarship (July 29, 2015)
Hay & Forage Report (July 29, 2015)
Livestock Market Reports (July 29, 2015)
Roses suffer from heat (July 29, 2015)
Senate, House spending bills signal support for industry (July 29, 2015)
TDA Market Report (July 29, 2015)
Texas farmer to lead corn group (July 29, 2015)
Time to prepare for hurricane season (July 29, 2015)
‘Where Does Our Food Come From?’ (July 29, 2015)
Crow is 15th in the nation (July 22, 2015)
Have you seen a Texas horned lizard? (July 22, 2015)
Hay & Forage Report (July 22, 2015)
Landscaping picks (July 22, 2015)
Livestock Market Reports (July 22, 2015)
Offices issue receipts (July 22, 2015)
Recent rains — fewer grasshoppers! (July 22, 2015)
Stallman announces departure in January (July 22, 2015)
TDA Market Report (July 22, 2015)
Benefits of the Chinese pistache (July 15, 2015)
Cattle market outlook, trends short course (July 15, 2015)
Conservation assistance online for landowners, users (July 15, 2015)
Crouch Memorial Bull Riding is July 25 (July 15, 2015)
Hay & Forage Report (July 15, 2015)
Livestock Market Reports (July 15, 2015)
Mischief-maker transforms into equine world champion (July 15, 2015)
TDA Market (July 15, 2015)
Wardens investigate alligator attack (July 15, 2015)
Ag-Pro continues John Deere tradition (July 8, 2015)
Cattlemen, Floresville FFA unite (July 8, 2015)
Hay & Forage Report (July 8, 2015)
Livestock Market Reports (July 8, 2015)
Locals attend conference (July 8, 2015)
Much of peach crop excellent quality, quantity (July 8, 2015)
Nomination period open for farm committee (July 8, 2015)
TDA Market Report (July 8, 2015)
Things farmers do when it rains (July 8, 2015)
Two-part water conservation landscaping workshop in SA (July 8, 2015)
U.S. cattle herd safety threatened by Brazilian beef importation? (July 8, 2015)
West Nile virus vaccine in horses (July 8, 2015)
Will new driveway affect live oak? (July 8, 2015)
Hay & Forage Report (July 1, 2015)
July 2015 Gardening Calendar (July 1, 2015)
Livestock Market Reports (July 1, 2015)
Native anaqua is a tasty treat for wildlife (July 1, 2015)
TDA Market Report (July 1, 2015)
Texas railway raises concerns on eminent domain (July 1, 2015)
Third time's a charm for Buck Taylor roping (July 1, 2015)