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South Texas Living


Fitting room of the future




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February 15, 2012 | 1,975 views | Post a comment

Fitting room frustrations end now for apparel shoppers in Texas with the Me-Ality Measured Reality body scanning kiosks.

Me-Ality offers a revolutionary new technology that enables consumers to find their best fit, with its free, fully clothed, 10-second body scan.

Body scanning kiosks, also known as body scanning stations, are currently in operation at Hulen Mall in Fort Worth, Stonebriar Centre Mall in Frisco, Parks at Arlington, and Towneast in Mesquite.

Because there is no sizing standard for clothing manufacturers, shoppers typically purchase different sizes depending on the brand. That’s why people have two or three different sizes in their closet, if not more. Me-Ality solves this problem by helping shoppers find what fits best, eliminating the guesswork and frustration associated with shopping for clothes.

The Me-Ality body-scanning booth sends and receives low-power radio waves and records 200,000 data points by bouncing these signals off the skin of a fully clothed consumer. Me-Ality then compares the body measurements to garment sizing specifications.

The free Me-Ality scan identifies the fit, style, design, and cut that best match an individual’s measurements. The process, which takes just 10 minutes to produce a personalized shopping guide of denim and pants, recommends the best sizes to buy and where to purchase the items at the mall.

Then, by creating a Me-Ality online profile, shoppers can benefit from free, updated shopping guides as new brands, styles, and sizes are added; easier online shopping; and other style choices that are available online or at other retailer locations.

Developed by Unique Solutions, Ltd., Me-Ality body scanning kiosks will begin a widespread rollout at shopping centers across the United States beginning this year, with locations such as the Atlanta area, followed by openings in major mall cities like Dallas, Phoenix, Chicago, and Boston.

Over the next two-plus years, Me-Ality kiosks will be in more than 300 malls across the United States.

For more information, visit www.me-ality.com.
 

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