Wednesday, November 25, 2015
1012 C Street  •  Floresville, TX 78114  •  Phone: 830-216-4519  •  Fax: 830-393-3219  • 

WCN Site Search

Lost & Found

Lost: Male dog, looks like Pit Bull, white w/brown freckles, green eyes, "Shelby," last seen morning of Nov. 18, 1604 between New Sulphur Springs and Jim Terrill Rd. 210-389-9047.
Found: Military dog tag at Wal-mart fuel station, name on tag is Perez Lilliana. If you are or know this person, call Felix 830-391-3003 to claim.
*Includes FREE photo online!
More Lost & Found ads ›

Help Wanted

Billing and Shipping Rep. needed for local manufacturer in Elmendorf. Responsibilities: customer service, sales order entry, bills of lading, Internet sales and shipping, filing, and answering phones. Requirements: high school diploma or GED, packaging and shipping knowledge preferred with DOT and HAZMAT. Excellent benefits offered. Apply in person at 7124 Richter Road, Elmendorf, TX or fax resume to 210-635-7999.
Caregivers needed. Call 830-431-2389.
More Help Wanted ads ›

Featured Videos

Video Vault ›
Richardson Chevrolet homeTNMCRE/MAX home

Consumer Updates

Research “green” claims before spending all your green

E-Mail this Story to a Friend
Print this Story

The author of this entry is responsible for this content, which is not edited by the Wilson County News or
Better Business Bureau
April 20, 2012 | 2,160 views | Post a comment

SAN ANTONIO, Texas -- Nowadays, it is hard for consumers to go shopping without being bombarded with products advertised as “environmentally safe,” “degradable” and “ozone friendly,” but how does a consumer have confidence in a product or service advertising itself as “green?”

The Federal Trade Commission, in cooperation with the U.S. Environmental Protection Agency, has developed guidelines -- called Green Guides -- for advertisers to ensure that their environmental marketing claims don’t mislead consumers. While these guidelines are not enforceable as law, the FTC can take action if it deems a company’s marketing to be unfair or deceptive.

Under the Green Guides, a company can no longer label a product as “green” or “eco-friendly” to imply general environmental benefits. The claim must be linked to a specific product benefit.

For example, a product could be touted as degradable only if it breaks down within a year. The old guidelines allowed that claim if the product broke down in a “reasonably short period,” but didn’t define the period. Products advertised as compostable have to break down as fast as the materials they are composted with, such as plants and other organic materials that consumers might put in a backyard compost bin.

In addition, the guides caution marketers not to use unqualified certifications or seals of approval that do not specify the basis for the certification. All qualifications marketers apply to certifications or seals should be clear, prominent and specific.

BBB encourages you to check out any and all products, services and marketers making “green” claims before spending your green:

· Do your research. Take the time to research a product and the manufacturer to find more information about the product and its greenness.

· Be cautious of fluffy language or concrete claims. “Fuzzy claims” such as “environmentally friendly” or “100 percent natural” without solid examples to back up the claim can be misleading. Look for specific information and substantiation of all claims.

· Confirm certifications. Companies can create a logo to intentionally look like it’s a third party certification for their environmental claims. Research any third-party carefully before accepting its “stamp of approval.”

· Know where to turn if you have questions. Visit the FTC Environmental Marketing Claims Guidelines for more information on green products and green advertising. If you believe a business is engaged in deceptive advertising file a complaint with your BBB and the FTC.

To check the reliability of a company and find trustworthy businesses, visit
‹ Previous Blog Entry

Your Opinions and Comments

Be the first to comment on this story!

You must be logged in to post a comment.

Not a subscriber?
Subscriber, but no password?
Forgot password?

Consumer Updates Archives

Sherwood Surveying
WCN web hosting
Ximenez Hay Farm LLC
Abrego Lake
Pat Brown Realtors, Inc. home
John D. Foster home
RS Gate & Supply
Caraway Ford
WCN Citizens Forum 5/28/15
Hoelschers home
Drama KidsHeavenly Touch homeauto chooserVoncille Bielefeld homeAllstate & McBride RealtyTriple R DC ExpertsClarity Well

  Copyright © 2007-2015 Wilson County News. All rights reserved. Web development by Drewa Designs.