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Lost & Found

Found: Basset Hound, Hwy. 97 W./Hospital Blvd., Floresville. Call 830-391-2153 between 9 a.m.-11:30 p.m.
Lost: Female German Shepherd, 2 years old, pink collar. Lost from Hickory Hill/Great Oaks area off FM539, La Vernia on Thurs. Feb. 4 Reward! (830) 947-3465

VideoMissing: Male Boxer, since evening of Jan. 4, Hwy. 97 West, rear of Promised Land Creamery, $500 REWARD. Call 830-391-2240 with information.
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Help Wanted

Sign maker/Installer, no experience necessary, will train, must have reliable transportation, valid driver license, ability to lift 50-70 pounds, must be able to work indoors and outdoors.  Apply in person at Photographs by Jim/Eagle Ford Signs, 1013 C. Street, Floresville. No Phone Calls.
Your #1 Advertising Resource! Call 830-216-4519.
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Consumer Updates


Research “green” claims before spending all your green




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The author of this entry is responsible for this content, which is not edited by the Wilson County News or wilsoncountynews.com.
Better Business Bureau
April 20, 2012 | 2,200 views | Post a comment

SAN ANTONIO, Texas -- Nowadays, it is hard for consumers to go shopping without being bombarded with products advertised as “environmentally safe,” “degradable” and “ozone friendly,” but how does a consumer have confidence in a product or service advertising itself as “green?”

The Federal Trade Commission, in cooperation with the U.S. Environmental Protection Agency, has developed guidelines -- called Green Guides -- for advertisers to ensure that their environmental marketing claims don’t mislead consumers. While these guidelines are not enforceable as law, the FTC can take action if it deems a company’s marketing to be unfair or deceptive.

Under the Green Guides, a company can no longer label a product as “green” or “eco-friendly” to imply general environmental benefits. The claim must be linked to a specific product benefit.

For example, a product could be touted as degradable only if it breaks down within a year. The old guidelines allowed that claim if the product broke down in a “reasonably short period,” but didn’t define the period. Products advertised as compostable have to break down as fast as the materials they are composted with, such as plants and other organic materials that consumers might put in a backyard compost bin.

In addition, the guides caution marketers not to use unqualified certifications or seals of approval that do not specify the basis for the certification. All qualifications marketers apply to certifications or seals should be clear, prominent and specific.

BBB encourages you to check out any and all products, services and marketers making “green” claims before spending your green:

· Do your research. Take the time to research a product and the manufacturer to find more information about the product and its greenness.

· Be cautious of fluffy language or concrete claims. “Fuzzy claims” such as “environmentally friendly” or “100 percent natural” without solid examples to back up the claim can be misleading. Look for specific information and substantiation of all claims.

· Confirm certifications. Companies can create a logo to intentionally look like it’s a third party certification for their environmental claims. Research any third-party carefully before accepting its “stamp of approval.”

· Know where to turn if you have questions. Visit the FTC Environmental Marketing Claims Guidelines for more information on green products and green advertising. If you believe a business is engaged in deceptive advertising file a complaint with your BBB and the FTC.

To check the reliability of a company and find trustworthy businesses, visit bbb.org.
 
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