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Campaign offers help for parents, hope for kids
When parents hurt, kids get hurt. But, when parents get help, there’s hope for kids. That’s why the Texas Department of Family and Protective Services (DFPS) has launched a new campaign called Help for Parents, Hope for Kids.
Using a federal grant, DFPS will spend $2.4 million on the campaign. This includes a summer-long advertising and social media blitz that will reach millions of Texas parents and encourage them to visit HelpandHope.org or the Spanish website, AyudayEsperanza.org.
The social media campaign features daily posts and tweets on Facebook, Twitter, and Pinterest. TV ads and parent testimonials are on YouTube and the websites, and there’s even a contest on Facebook to encourage people to spread the message and learn more.
At HelpandHope.org, parents will find real stories of hope -- powerful video testimonials of parents who are facing their demons, getting help to break the cycle of abuse, and working to build stronger, healthier families.
HelpandHope.org features a find help page to point parents to services and resources in their communities in categories such as:
•Stress, anxiety, depression, counseling
•Drugs and alcohol abuse
•Jobs and child care
•Food, clothing, and housing
There’s also a How You Can Help page on HelpandHope.org that gives people and companies options for getting involved to help families.
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