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Tips from the Coupon Queen

Save more, clip less coupons

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Jill Cataldo is responsible for this content, which is not edited by the Wilson County News or

CTW Features
September 5, 2012 | 1,441 views | 1 comment

Let’s look at how coupon shoppers match coupons to sales. Have you ever rifled through a drawer and found stacks of out-of-date coupons you clipped and forgot? Cutting too many coupons can be stressful and unnecessary. This reader is at her wit’s end.

Dear Jill,

I am trying to get into couponing because we need to save money, but I’m going crazy trying to figure everything out. I have been cutting coupons every week and putting them in a binder like I’ve seen other people do. But I spend hours keeping track of everything and I still don’t think I’m saving as much as I could be. There has to be an easier way. Help! - Jackie A.

Dear Jackie,

Rest assured, there is a much easier way to shop with coupons. The moment I really started loving coupons was the moment I stopped cutting all of them out of the newspaper the moment it arrived.

Did you catch that? I stopped cutting all of my coupons out. I’ve also never been a fan of carrying a coupon binder, so I don’t. But I’m still saving money and spending less than an hour a week organizing my grocery list and coupons.

I use a “clipless” method of couponing, meaning I literally clip less. Cutting only what you need for the current week is the fastest and easiest way to use coupons.

To get started, stop thinking that you have to cut out every coupon you find. If that’s your typical method, ask yourself, do you ever use all of the coupons that you cut? You probably don’t. At the end of every month, you probably spend time weeding unused and expired coupons out of your file or binder.

Instead of cutting coupons, save the entire coupon insert the week it arrives, and only cut the coupons you need for this week’s shopping trip. This is the easiest way to match coupons to sales!

You may wonder, “How do I know what coupons to use this week? How am I even going to find them?” Head online. There are many grocery list match-up sites that make it easy to match your coupons to local sales. These sites provide a list of all products on sale at your store, with lists of the best, least-expensive buys. The sites also tell you exactly which coupons to use to reduce low sale prices even more. When you spot an item you want, find that coupon insert and cut the coupon. After you’re finished, you’ll have a small stack of coupons that match the items you plan to buy this week -- no more, no less.

Keep in mind that grocery list match-up sites reference the coupons in your inserts by date and name. If a coupon for cereal is located in the April 1 RedPlum insert, the list might say, “$1 off: 4/1 RP.” When my coupon inserts arrive, I like to note the date big up top. Then, I keep all of the inserts in an accordion file, one pocket for each month.

When I’m ready to plan my shopping trip, I go to a grocery list match-up site. It takes about ten minutes to select the items I want to buy. I print my list, and then I go to my coupon file and pull out every insert that matches an item on my list. I cut those coupons, then return each insert to the file. This usually takes about 30 to 40 minutes, depending on how many items I’m buying.

That’s it! Shopping list in one hand and coupons in the other, I’m ready to hit the store and start saving. To learn even more about this method and view a list of popular grocery list match-up sites, visit my website,, and click the “Getting Started” link at the bottom of the page.

Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about couponing at her website, Email your own couponing victories and questions to

© CTW Features
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