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Section A: General News


Editorial: Don’t let negative ads determine your vote




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Junior Journalists
September 26, 2012 | 1,022 views | Post a comment

By Carley Trout

Political advertising has been around since the mid-19th century and is a huge part of the presidential election process. When it first started, it was meant to persuade citizens to vote for the candidate on the ad. Nowadays, most ads are used to bash the opposing candidate.

In a recent ad, Obama states that “Mitt Romney’s not the solution, he’s the problem.” However, Obama isn’t the only one bashing the other candidate. Romney states in one of his ads, “How can President Obama fix our economy if he doesn’t understand it’s broken?” So far this year, negative ads have accounted for 70 percent of all presidential TV spots. So, this means that most of the political ads we have seen on TV have threatening music, negative statistics, or bad photos of the opponent, rather than positive ads about a candidate’s strengths and accomplishments.

This brings to mind a question about the ads. It makes society wonder if we can believe what they are telling us. Do they have to tell the truth? Michael Franz, a political scientist at Bowdoin College, said, “You’re not always getting the truth, but I think you’re always getting some version of the truth.” Well, we all know that the truth is a thing that can be bent and changed up in many ways to make someone look better, or worse.

It seems that most families have a television these days. The TV is a perfect way to get a point across to as many people as a politician can. Those that are not interested in politics will see a political ad during commercials. A negative ad is something that people will remember much quicker than they will a positive one. It’s really sad, but that’s just the way society is.

When it comes to these ads and whom you choose to vote for, I suggest you don’t listen to others’ opinions. Follow your heart, and don’t forget to pray for our nation.

Junior Journalist Carley Trout is a Stockdale High School junior. The daughter of Jeff and Rhonda Trout is in the gifted and talented program, plays golf, and is a member of the FCCLA and the National Honor Society. She has a sister, Courtney.
 

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