Saturday, May 28, 2016
1012 C Street  •  Floresville, TX 78114  •  Phone: 830-216-4519  •  Fax: 830-393-3219  • 

WCN Site Search


Preview the Paper Preview the Paper

Preview this week's Paper
A limited number of pages are displayed in this preview.
Preview this Week’s Issue ›
Subscribe Today ›

Lost & Found

Reward! Lost: Fox Terrier, white and orange female, named Sara, no collar, went missing May 1, near F.M. 775 and 3432. Call Lindsay at 210-284-0094.

VideoMISSING TORTOISE from S. Palo Alto Dr. in Estates of Eagle Creek on May 17th. If you see him, please contact us @ (210) 913-4558 or (830) 393-4030.

VideoFound: Shepherd mix, showed up near C.R. 307 and C.R. 317, La Vernia, about one week ago, has orange collar with no tags. 210-385-2892.
More Lost & Found ads ›

Help Wanted

The City of Poth is currently accepting applications for the position of Chief of Police. The Chief is responsible for all operational and administrative aspects of the police department, provide patrol, criminal investigations, crime prevention, enforce all laws and ordinances and be responsible for public health and safety. Must be community oriented, have strong public relations skills, strong work ethics, must be physically fit and maintain a professional image while in uniform. A High School Diploma or GED is required. Must have a valid Class C or higher Texas Driver’s License. Must be TCLEOSE Master Peace Officer certified and have at least 5 years of experience with law enforcement agency; SWAT, Gang Unit, Narcotics or Detective experience a plus, pass a thorough background check investigation with drug screen and credit check. The City offers benefit package with retirement plan and medical insurance. Salary dependent on qualifications. EOE. Applications/resume will be accepted until June 3, 2016, 5:00 P.M. at the Poth City Hall, 200 N. Carroll St, P O Box 579, Poth TX 78147; email: cityhall@cityofpoth.org.   
Seeking individual to work in a local child-care center, paid holidays, etc., must be high school grad or GED. Apply in person at Cubs Country Childcare, 212 FM 1346 in La Vernia.
More Help Wanted ads ›

Featured Videos





Video Vault ›
You’ve been granted free access to this subscribers only article.

South Texas Living


The Polished Edge: The pope spreads the Word on Twitter




E-Mail this Story to a Friend
Print this Story
January 2, 2013 | 2,839 views | Post a comment

By Marsha Friedman

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account.

On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”

(For those of you counting, that’s the maximum 140 characters allowed per tweet. Once His Holiness gets the hang of things, he’ll want to shorten them up a bit so they’ll be easier for his followers to re-tweet.)

And followers he has -- more than 1.8 million and counting. The pope is already a hit in the Twitter-verse, which makes one wonder why he didn’t sign up a long time ago. And that thought leads to a more important question: How many small business owners, entrepreneurs, professionals, and authors are not yet using this marvelous social networking platform?

It’s time to take a lesson from the Vatican -- whether or not you’re Catholic.

The pontiff took to Twitter for the same reasons anyone with something to market should:

•He needs to generate leads. “Part of the pope’s job description is to spread the Word,” Greg Burke, senior communications advisor for the Vatican, has said. “Twitter is turning out to be a very effective way of doing this.” Like business owners, the Catholic Church must generate leads to bring in new “customers.”

According to the Center for Applied Research in the Apostolate, while there are 66.3 million Catholics in the United States, the growth rate has slowed in past years, and only 24 percent of those Catholics attend Mass every week.

The church also has a problem with declining numbers of U.S. priests. The shortage has left nearly 3,400 parishes without a resident pastor. And book and product sales? Word of mouth to the world’s more than 1.2 billion Catholics can only help.

•He wants to keep the customers he has. It’s not just about growing his clientele; the pope wants to keep his existing church members coming back. Interacting with them regularly through the give-and-take of a platform like Twitter helps him create a more personal relationship with them. (On his first day of tweeting, the pope responded to three questions posed by followers using his #askpontifex hashtag.) It will also keep him in front of his target audience if he posts tweets regularly, responds to followers, and occasionally re-tweets their messages.

•He has an important message to share. The pontiff had thousands of followers even before his first tweet! Why? Because many people were already interested in his message, and they expect his posts will have value for them. So far, they apparently have. The third and final question from followers that he answered on his first day tweeting was, “Any suggestions on how to be more prayerful when we are so busy with the demands of work, families, and the world?” His response: “Offer everything you do to the Lord, ask his help in all the circumstances of daily life and remember that he is always beside you.” It had been re-tweeted nearly 20,000 times by Dec. 14. The pope has a message he wants the world to hear. That’s a good sign he’ll be successful on social media.

I find it fascinating, but not surprising, that Pope Benedict XVI is embracing social media. While the Catholic Church is a centuries-old institution steeped in tradition, it recognizes the need to be where its audience is if it hopes to remain visible and relevant in their lives.

For anyone in business, or anyone marketing anything, that’s not only true for you, too, it’s essential.

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations.
 

Your Opinions and Comments


Be the first to comment on this story!


You must be logged in to post a comment.




Not a subscriber?
Subscriber, but no password?
Forgot password?

South Texas Living Archives


Full article available to Wilson County News subscribers only. Click here to subscribe. (NOT May 30!) Let your imagination take shape June 30 (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Canine care helps heal community’s most vulnerable (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Divine healing training June 2-4 (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Future collectibles (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Getting past a stroke (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Musical Club tours Helmke home (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Ousley fund-raiser May 28 (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Picnic and memorial service (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Save the date for June 2 Opry Jam (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Small town, big hearts (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. The stuff of which sausage is made (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Unwind, de-stress with coffee and crayons (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. What you can do to prevent asthma (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Witness live wrestling at Retama Park (May 25, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Attend the 38th annual Bluebonnet Fest Parade May 21 (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Baptist church plans Men’s, Women’s Day (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Cocktail dress (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Desperate search for old photo reveals city’s lack of memorabilia (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Learn about gardening practices (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Play golf for Peanut Festival (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Setting forth in search of froth (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Sign up for Summer Reading! (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Sutherland Springs bank bandits sentenced (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Tickets on sale for June 21 Taste of Seguin (May 18, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Boldtville Church Yard Sale is May 14 (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Create interactive games, stories with Scratch (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enter 2017 Fiesta Poster Contest (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Extraordinary minds teaching our kids (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Healing ADD without medication (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Luffa vase (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. May means dancing in Geronimo (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Meet the Miss La Vernia contestants (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Resurrection UMC plans Fun Fest (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Spring comes to Blue Bonnet Club (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Swing dance in Seguin (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Tracking down a little history in Hobson (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Union Valley meeting set (May 11, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Basketball tournament May 14 (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Boy Scout celebration stirs up memories (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. British Royals (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Celebrating decades of memories and music with the‘Texas Top Hands’ (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Create a yard with bird appeal (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Cruise into Floresville for Lions Car Show (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Find cheap books at Sidewalk Sale (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Hear six pianos in one room May 7 (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Hermann Sons Casino Night to benefit CASA (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. Road Runners plan May group runs (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Battle for Texas’ now open in SA (May 4, 2016)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Lily pads’ for kids (May 4, 2016)
WCN Photo Contest HHF
WWII Clippings HHF
Coupon Q&A HHF-right
coupon home-rght
Allstate & McBride RealtyVoncille Bielefeld homeTriple R DC ExpertsHeavenly Touch home

  Copyright © 2007-2016 Wilson County News. All rights reserved. Web development by Drewa Designs.