Wednesday, May 25, 2016
1012 C Street  •  Floresville, TX 78114  •  Phone: 830-216-4519  •  Fax: 830-393-3219  • 

WCN Site Search


Preview the Paper Preview the Paper

Preview this week's Paper
A limited number of pages are displayed in this preview.
Preview this Week’s Issue ›
Subscribe Today ›

Lost & Found


VideoLost: German mix, male, tip of one ear missing, micro chipped, last seen with blue collar and blue bone tag with name and house number. Call if found, 830-779-2512.
*Includes FREE photo online! mywcn.com/lostandfound

VideoFound: Shepherd mix, showed up near C.R. 307 and C.R. 317, La Vernia, about one week ago, has orange collar with no tags. 210-385-2892.
More Lost & Found ads ›

Help Wanted

Walk-in bathtub sales person wanted. $100,000+ $4,000/mo. guaranteed. Sales experience required. Call Jerry Stewart at 913-276-2143, Ewing Enterprises, LLC.
Full-time bartender needed at Olmos Country Corner Store, 9071 FM 467. Call Rick at 210-687-0108.
More Help Wanted ads ›

Featured Videos





Video Vault ›

Tips from the Coupon Queen


More coupon restrictions




E-Mail this Story to a Friend
Print this Story

Disclaimer:
Jill Cataldo is responsible for this content, which is not edited by the Wilson County News or wilsoncountynews.com.

CTW Features
March 20, 2013 | 2,562 views | Post a comment

As couponing has grown in popularity, some shoppers have sought to push the limits and maximize their savings by using coupons in improper ways.

Manufacturers and retailers are aware of coupon misuse and many have responded by adding more restrictions to coupons. Shortly after TLC’s “Extreme Couponing” hit the airwaves, with episodes depicting coupon shoppers gleefully clearing shelves at stores around the country, several manufacturers added a “Limit 4 like coupons per transaction” stipulation to their coupons. Other manufacturers made their coupons even more restrictive, noting that the coupon is “Limit one per person per day.”

While I love to stock up during a good sale, I also respect a manufacturer’s wishes. If I’m limited to using four coupons per transaction or one coupon per person per day, I comply. Certainly, there are times I’d like to buy more, but I also never lose sight of the fact that coupons are a privilege, not a right. Manufacturers can choose to issue them, and they can also choose to pull them completely.

Is it possible for coupon restrictions to go too far? I believe so. Not long ago, a well-known brand of juice went on sale at several stores in my area. There were coupons in the newspaper inserts that made the juice a bargain. But shortly after the sale was advertised, I began receiving reports from my blog readers that stores were rejecting the juice coupons at the register. Why?

Buried in the fine print of this coupon was a restriction I’d never seen before: “Cannot be used during any in-store promotional offer or discount.” The coupon could not be used during a sale!

I was stunned when I read this. Should other manufacturers decide to follow suit, this restriction would radically change couponing as we know it. Combining a coupon with a sale price is key to saving on your grocery bill. I watch for the lowest prices and then use a coupon when the price dips, reducing my out-of-pocket costs as much as possible.

Companies print coupons to encourage customers to buy a product. Yet in this case, the manufacturer was effectively restricting the days on which the juice could be purchased. What if every store in town had the juice on sale during the same week? There would effectively be no way to use this coupon at any store.

Other shoppers and I asked about the new coupon wording on the company’s Facebook page. The company responded that because it pays stores directly to put the juice on sale during specific weeks, it did not want its coupons used for additional discounts during those sales. The message to shoppers: choose the sale or choose the coupon, but don’t choose both.

While the manufacturer’s argument seems legitimate, coupons are also used to encourage shoppers to buy. Did the company consider the ramification of thousands of shoppers picking up its product, deciding to buy it, then being told at checkout that they couldn’t use the juice coupon to buy it?

Coupon shoppers care about the money they spend. Creating a coupon that can be used only when an item is at full price will eliminate its use by nearly everyone who is watching his or her grocery budget -- the very audience coupons target. People willing to pay full price are typically not coupon shoppers. So, the manufacturer spent a lot of money on an ad campaign, printing coupons that could not be used during any sales.

In an effort to keep people from buying “too much” juice with coupons, the company effectively excluded many from buying the juice at all. After consumers continued to complain on Facebook, the manufacturer released this statement: “After examining this issue, we have changed the wording on future coupons so they will no longer prohibit usage in combination with retailer promotions.”

The moral? Shoppers’ voices are still being heard. However, this is likely not the last time we’ll see new restrictive wording on coupons.

Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about Super-Couponing at her website, www.jillcataldo.com. Email your own couponing victories and questions to jill@ctwfeatures.com.

© CTW Features

Coupons in today’s paper:

•$25 Special, Holiday Hand Wash & Detail, 6B

•10% OFF, Air Pro, 5D

•Buy one admission get one free, Krossfire Paintball, 6B

•Air Duct Cleaning special, King Carpet Services, 6B

•$10 OFF, LifeChek Drug, 1B, 6B

•$1 OFF, Scoops & More, 6B

•$2 OFF 4Checks, American Profile Magazine

•$750 OFF walk-in tub, American Profile Magazine

•20% OFF at Bealls, see insert
 
‹ Previous Blog Entry
 

Your Opinions and Comments


Be the first to comment on this story!


You must be logged in to post a comment.




Not a subscriber?
Subscriber, but no password?
Forgot password?

Tips from the Coupon Queen Archives


No other articles are currently available in this section.
Tips from the Coupon Queen bio header
WCN Coupons tips from the coupon queen
Allstate & McBride RealtyHeavenly Touch homeTriple R DC ExpertsVoncille Bielefeld home

  Copyright © 2007-2016 Wilson County News. All rights reserved. Web development by Drewa Designs.