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RURAL RADIO to launch on SiriusXM
Sirius XM Radio and RURAL RADIO, LLC announced June 26 the creation of RURAL RADIO, a 24/7 channel devoted to providing a wide variety of programming for and about rural American life, the western lifestyle, and agribusiness interests.
RURAL RADIO, channel 80, will give SiriusXM listeners all over America, whether driving a tractor cab equipped with satellite radio or driving in city commuter traffic, an unprecedented connection to the rural community. RURAL RADIO will broadcast original programming for rural audiences exclusively for SiriusXM that spans commodity market reporting, lifestyle programming, original and classic entertainment, and western sports, such as rodeo and bull riding.
Every weekday, RURAL RADIO will deliver extensive information for the rural community in North America, including rural news, weather, and market reports during weekday hours as grain, livestock, and other commodity futures are being traded globally. Traders can tune in directly to reports from the Chicago Mercantile Exchange. RURAL RADIO will also include audio from many of RFD-TV’s most popular shows focusing on rural news, crop and agriculture reports, and up-to-the-minute analysis that farm and agriculture producers need to make decisions, as well as lighthearted fare, such as the weekly “Mollie B Polka Show” and classic episodes and interviews from “The Ralph Emery Show.”
RURAL RADIO launches Monday, July 15, on Channel 80, and there will be an official launch celebration Saturday, Aug. 3, with an all-day event to be held at the finish line of the Indianapolis Motor Speedway, which will include an attempt to set the Guinness World Record for a Parade of Pickup Trucks on the historic track, with all their radios tuned to SiriusXM channel 80.
A complete broadcast program schedule will be made available on or before July 15 at www.facebook.com/RURALRADIO80 and on Twitter @RURALRADIO80.
RURAL RADIO will also offer:
•Horse Talk, a daily, one-hour call-in program that will showcase the leading clinicians and horse associations, and air live coverage from major horse shows that take place all around the world.
•Vets on Call will be underwritten by Zoetis Animal Health, who will make its top veterinarians available to answer listener questions and calls on-air.
•Western Sports Roundup (WSR) will cover Professional Bull Riding (PBR) and the Professional Rodeo Cowboy Association (PRCA) events by interviewing the stars of each association and providing standings. WSR will also cover and offer results from all western sports including cutting, reining, roping, barrel racing, and both professional and amateur level bronc-riding, including high school and college rodeo news, as well as Little Britches and Junior High competitions.
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