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Thursday Night Lights returns for fifth year

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July 10, 2013 | 1,886 views | Post a comment

SAN ANTONIO -- The CW 35 (KMYS) announces the fifth season of Thursday Night Lights featuring live high school football in Prime Time. For the fourth consecutive year, Church’s Chicken will be the title sponsor for Thursday Night Lights.

Church’s Chicken’s Thursday Night Lights will debut with Roosevelt versus Stevens on Aug. 29. Coverage will be on hiatus Sept. 5 to air the Dallas Cowboys, but will return Sept. 12 for nine straight weeks, featuring all elements of the high school football experience. From Steele High School to Smithson Valley, from Kerrville to Southside High School, this year’s lineup will feature Class 5A and 4A schools from all around the San Antonio area.

In addition to providing quality coverage of local sports to San Antonio, Church’s Chicken’s Thursday Night Lights continues to be a vehicle for community support. Popular features like World Car Kia’s Scholar Athlete of the Week program will be returning, which in just four years has awarded more than $55,000 in scholarships. Each week local students from participating schools, who not only excel in athletics but also in academics, are recognized by their schools. At the conclusion of the season, these scholar athletes will compete for a $5,000 scholarship courtesy of World Car Kia.

“We are thrilled to be entering our fifth season of Church’s Chicken’s Thursday Night Lights. Our goal is to feature all aspects of the local high school football experience, not just the student athletes but the bands, the cheerleaders, the pep squads -- everything that makes high school football in the San Antonio area so unique and enjoyable,” said FOX San Antonio and The CW 35 General Manager, Dean Radla. “Each year, high school football is the highlight of the fall semester. Thanks to the support of Church’s Chicken, The CW 35 will lead the effort to focus on the achievement of our young people, no matter their sport, both on and off the playing field.”

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