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South Texas Living


H-E-B starts 2014 off fresh with online challenge




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January 8, 2014 | 4,361 views | Post a comment

H-E-B invites Texans to act on those resolutions to get healthy in 2014 by joining the Slim Down Showdown Challenge, a 10-week, online healthy living course developed for H-E-B’s annual Slim Down Showdown competition.

The course includes recipes, workouts, summaries, videos, and a mobile tracker for weight. It’s great for individuals and workplaces looking to inspire a little “healthy” competition among employees to get fit in the new year.

To help motivate customers, H-E-B will kick off the year with a two-week, in-store Start Fresh Fest featuring samples, cooking demonstrations, and savings on healthy items.

Registration for the Slim Down Showdown Challenge is open now through Friday, Jan. 17, online at Heb.com/slimdown. Logging eight weeks of continuous activity will enter contestants in a random drawing to win up to $1,000 in H-E-B gift cards. The contest will run through Sunday, March 30.

Participants will take their own wellness journey alongside contestants in the official 2014 H-E-B Slim Down Showdown.

In addition to the free online course, H-E-B is offering low-cost packages for employers to host a weight-loss challenge in their workplace. Options include classes facilitated by a registered dietitian, aggregate reporting to track collective progress, and “train-the-trainer” sessions that teach companies how to run the program in-house.

As H-E-B does every second Saturday, stores with a pharmacy will offer free health screenings on Saturday, Jan. 11, from 9 a.m. to 2 p.m. On Jan. 11-12, all products in H-E-B Healthy Living sections will be offered at a 20 percent discount.

Everyone, including those in the Slim Down Showdown Challenge, can follow their journey at Heb.com/slimdown.
 

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