Saturday, August 1, 2015
1012 C Street  •  Floresville, TX 78114  •  Phone: 830-216-4519  •  Fax: 830-393-3219  • 

WCN Site Search


Lost & Found


VideoFound: older Dachshund running down the road. If this is your dog please call (210)789-0925. Will need proof and verification that the dog is your's.
LOOKING TO FIND:Jacob Sanchez My beloved son. He can get in touch:Alberto Carvajal 786 350 8436 carvajalalberto@yahoo.com www.facebook.com/alberto.carvajal.585 ALBERTO CARVAJAL MIAMI, FL
Lost July 4th male Chihuahua white with brown spots walks slow older dog went missing in Poth last seen walking down FM541 call 8304009851 if you seen him snowball
More Lost & Found ads ›

Help Wanted

Office assistant needed, part-time office help for business in Floresville. Call for an application, 830-391-2808.
F&W Electrical is now hiring journeyman, backhoe operators, and laborers. Apply at 6880 U.S. Hwy. 181 N., Floresville, Monday-Friday, 8-5. 830-393-0083. EOE.
More Help Wanted ads ›

Featured Videos





Video Vault ›
You’ve been granted free access to this subscribers only article.

South Texas Living


Remembering Lieberman’s in Floresville


Remembering Lieberman’s in Floresville
Floresville High School girls model clothes for Lieberman’s in 1950, including (bottom) Julia M., Nell B., Nell C., (top) Betty B., and Marilu K.


E-Mail this Story to a Friend
Print this Story
Julia Castro
Apple Pie and Salsa
February 5, 2014
4,739 views
1 comment

It seems like Lieberman’s had been there forever. I remember the Jewish couple that owned it. They would come down from San Antonio on Saturdays. They had very competent employees running the store during the week. They also had their son, Ira, who as a young man became owner and president of Lieberman’s. I still remember Mrs. Lieberman sitting behind the counter by the cash register close to the entrance of the store.

Through the years they had different managers. The first one I remember was Mrs. Ivor Schultz. She had a good eye for fashion and helped with the buying for the store. She would pick girls and young men from Floresville High and put on a fashion show to promote the store. They modeled dressy clothes as well as casual clothes.

I won’t attempt to remember every single person that worked at Lieberman’s through the years, but there are some that I can’t forget. Two of them are my sisters-in-law, Bertha and Alice. Bertha went to work at Lieberman’s two years after graduating from high school in 1948, and after having worked at Butler’s and for Ms. Savoy at her flower shop. (Anyone remember those businesses?) She worked there until 1963 when she became engaged and was making plans for her wedding. Alice went to work right after graduation in 1953 and worked until she married in 1957.

Others I remember are Betty Zuniga, Norma Mueller, Mrs. Lamberth, and Joe Holcombe. I can still see Betty standing at the entrance when she wasn’t busy and calling out to me when I got down with at least two of the kids in tow, “Cuantos descalzos traes?” (How many shoeless or barefoot kids do you have?) Thank goodness they did not all wear out their shoes at the same time.

I remember the first dress I bought there with my own money. I was working at Vela’s Saddle Shop earning $12 a week, minus income tax. There was a dress I wanted for the Diez y Seis celebration at Yndo Park, and it cost $12. So I put it on layaway and paid it off in three weeks. By the time I wore it to the dance, I was no longer working for Mr. Vela.

Lieberman’s carried a little bit of everything -- apparel for men, women, and children, shoes, and hats and purses, and materials by the yard. All at reasonable prices. Its slogan was “Always Something New.”

Ira was a very friendly person who always had a smile on his face. If he saw you walk into the store, he made it a point to greet you personally.

For many years the store operated from the building where Avanna’s is now. I believe it was the early ’80s when the business moved to a building that sits just before J.C.’s Super Burger, facing 10th Street. Lieberman’s shared the building with Winn’s Variety Store. Ira was credited with expanding the business to nine more stores throughout South Texas. He eventually closed all the stores in 1985.

Henry and I saw Ira at the first Early Fabulous Fifties Reunion in 1998. Ira didn’t graduate from Floresville High but he heard about the reunion and wanted to see the people that he knew. He still had the same smile.

Ira passed away in 2008 at the age of 84. He had married in the ’50s and he and his wife raised a family in San Antonio.

Two others that I remember from the Lieberman’s era are Leon Johnson and Buddy Howard.

Bertha reminisced over the phone about how in the 1950s families came from miles around, some still in wagons, to do their shopping on Saturdays. They milled around town all day long. The sidewalks even got crowded.

What happened? They call it “progress.”

You too, Lieberman’s. Thanks for the memories.

Julia Castro, a retired Head Start teacher and mother of 10, lives in Floresville with her husband, Henry. Her email is castrojulia022@gmail.com.
 

Your Opinions and Comments

 
Elaine K.  
Floresville  
February 9, 2014 7:58pm
 
When I think about these businesses, I can still smell the oiled wooden floors in many of them. Thanks for the memories, Julia Castro.

Share your comment or opinion on this story!


You must be logged in to post a comment.




Not a subscriber?
Subscriber, but no password?
Forgot password?

South Texas Living Archives


Full article available to Wilson County News subscribers only. Click here to subscribe. Benefit for animal shelter is Aug. 1 (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Cestohowa Altar Society ladies celebrate 60 years of service (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Church youth to hold car wash (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Don’t miss Kosciusko Picnic this Sunday (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free movie Friday in Poth (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Historical marker denotes former school site (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Legion Auxiliary garage sale Aug. 1 (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Life in the Camp Ranch community (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Luciano Pacheco – the sole Tejano survivor of the Alamo (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Opry helps fund historical markers (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Popeye beach pail (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. See a free flick in Elmendorf (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Stuff the bus in Stockdale (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Summer program ends at Falls City library (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. WCRSP delivers children’s books to schools (July 29, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Balance classes start July 27 (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Be a high roller in Floresville (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Bobble-head Bozo (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Cool down with free snow cones (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Copper-pot craftsmanship — CINCO Vodka (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Marion Sausage Supper is Aug. 1 (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Mu Chi members attend state convention (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Opry lineup is sure to satisfy (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Save the date for Kody Fest Aug. 8 (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Shop ‘Trinkets and Treasures’ (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. SSCA seeks donations for rummage sale (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Start two-stepping at FUMC (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Texas sales-tax holiday (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. The Landing offers help for teens (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. What a difference an ‘A’ makes! (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Browse, learn, shop at Home and Garden Show (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Celebrate Czech Day in Jourdanton (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Daughters of the Republic installs officers (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy St. Anthony church fest (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Experience ‘The Hobbit’ under the stars (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free Movies at the Park in Poth (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Learn to compost with worms (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Legion Auxiliary plans garage sale (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Library happenings (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Mystery blanket sparks search (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Night In Old Fredericksburg is July 18 (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Plan now for Beaver Roundup (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Teddy bears, pottery (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. The bridges of Wilson County (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Atomic tourists’ converge on Trinity Site ahead of 70th anniversary (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Behind the lens: Cover photo (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Bobby Flores Birthday Bash is July 11 (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Early settlers of Wilson County (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy ‘Big Hero 6’ at Movie Day (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy ‘Cool Tunes’ in Brenham (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Family violence shelter seeks volunteers (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Family weekend fun in Adkins (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. FHS Reunion is July 25 (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Fishing lures (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Give blood at Sacred Heart Church (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Hamilton earns rank of captain (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Memorial hog hunt a hit! (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Save the date for Home and Garden Show (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. See comedians in China Grove (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Alabama’ to invade K-Town (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Dying’ brings broadcaster back to life (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Bible study in Verdi (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Buses, pickup trucks, automobiles, and walking (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Davy Crockett, Depression glass (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Dog shows start July 8 (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy Fourth of July parade, concert in Seguin (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy Sunday Dances all month (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free July 4 concerts in SA (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free music, fireworks in Brenham (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Ice cream makers, tasters needed (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Jack's Cafe adds Sports Room and patio (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. July is for grape stomping (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Look who's flying solo! (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Memories fly following balloon stories (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Register for state-wide Chili Cook-off (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Remembering my first haircut (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Savor: Summer drinks with calories and exercise equivalents (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. South Texas Gardener reveals 'mystery plants' (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. The Gathering Music Show (July 1, 2015)