You’ve been granted free access to this subscribers only article.
Remembering Lieberman’s in Floresville
Floresville High School girls model clothes for Lieberman’s in 1950, including (bottom) Julia M., Nell B., Nell C., (top) Betty B., and Marilu K.
Apple Pie and SalsaFebruary 5, 2014 5,430 views 1 comment
It seems like Lieberman’s had been there forever. I remember the Jewish couple that owned it. They would come down from San Antonio on Saturdays. They had very competent employees running the store during the week. They also had their son, Ira, who as a young man became owner and president of Lieberman’s. I still remember Mrs. Lieberman sitting behind the counter by the cash register close to the entrance of the store.
Through the years they had different managers. The first one I remember was Mrs. Ivor Schultz. She had a good eye for fashion and helped with the buying for the store. She would pick girls and young men from Floresville High and put on a fashion show to promote the store. They modeled dressy clothes as well as casual clothes.
I won’t attempt to remember every single person that worked at Lieberman’s through the years, but there are some that I can’t forget. Two of them are my sisters-in-law, Bertha and Alice. Bertha went to work at Lieberman’s two years after graduating from high school in 1948, and after having worked at Butler’s and for Ms. Savoy at her flower shop. (Anyone remember those businesses?) She worked there until 1963 when she became engaged and was making plans for her wedding. Alice went to work right after graduation in 1953 and worked until she married in 1957.
Others I remember are Betty Zuniga, Norma Mueller, Mrs. Lamberth, and Joe Holcombe. I can still see Betty standing at the entrance when she wasn’t busy and calling out to me when I got down with at least two of the kids in tow, “Cuantos descalzos traes?” (How many shoeless or barefoot kids do you have?) Thank goodness they did not all wear out their shoes at the same time.
I remember the first dress I bought there with my own money. I was working at Vela’s Saddle Shop earning $12 a week, minus income tax. There was a dress I wanted for the Diez y Seis celebration at Yndo Park, and it cost $12. So I put it on layaway and paid it off in three weeks. By the time I wore it to the dance, I was no longer working for Mr. Vela.
Lieberman’s carried a little bit of everything -- apparel for men, women, and children, shoes, and hats and purses, and materials by the yard. All at reasonable prices. Its slogan was “Always Something New.”
Ira was a very friendly person who always had a smile on his face. If he saw you walk into the store, he made it a point to greet you personally.
For many years the store operated from the building where Avanna’s is now. I believe it was the early ’80s when the business moved to a building that sits just before J.C.’s Super Burger, facing 10th Street. Lieberman’s shared the building with Winn’s Variety Store. Ira was credited with expanding the business to nine more stores throughout South Texas. He eventually closed all the stores in 1985.
Henry and I saw Ira at the first Early Fabulous Fifties Reunion in 1998. Ira didn’t graduate from Floresville High but he heard about the reunion and wanted to see the people that he knew. He still had the same smile.
Ira passed away in 2008 at the age of 84. He had married in the ’50s and he and his wife raised a family in San Antonio.
Two others that I remember from the Lieberman’s era are Leon Johnson and Buddy Howard.
Bertha reminisced over the phone about how in the 1950s families came from miles around, some still in wagons, to do their shopping on Saturdays. They milled around town all day long. The sidewalks even got crowded.
What happened? They call it “progress.”
You too, Lieberman’s. Thanks for the memories.
Julia Castro, a retired Head Start teacher and mother of 10, lives in Floresville with her husband, Henry. Her email is firstname.lastname@example.org.
Your Opinions and Comments
Share your comment or opinion on this story!
You must be logged in to post a comment.
South Texas Living Archives
(NOT May 30!) Let your imagination take shape June 30 (May 25, 2016)
Canine care helps heal community’s most vulnerable (May 25, 2016)
Divine healing training June 2-4 (May 25, 2016)
Future collectibles (May 25, 2016)
Getting past a stroke (May 25, 2016)
Musical Club tours Helmke home (May 25, 2016)
Ousley fund-raiser May 28 (May 25, 2016)
Picnic and memorial service (May 25, 2016)
Save the date for June 2 Opry Jam (May 25, 2016)
Small town, big hearts (May 25, 2016)
The stuff of which sausage is made (May 25, 2016)
Unwind, de-stress with coffee and crayons (May 25, 2016)
What you can do to prevent asthma (May 25, 2016)
Witness live wrestling at Retama Park (May 25, 2016)
Attend the 38th annual Bluebonnet Fest Parade May 21 (May 18, 2016)
Baptist church plans Men’s, Women’s Day (May 18, 2016)
Cocktail dress (May 18, 2016)
Desperate search for old photo reveals city’s lack of memorabilia (May 18, 2016)
Learn about gardening practices (May 18, 2016)
Play golf for Peanut Festival (May 18, 2016)
Setting forth in search of froth (May 18, 2016)
Sign up for Summer Reading! (May 18, 2016)
Sutherland Springs bank bandits sentenced (May 18, 2016)
Tickets on sale for June 21 Taste of Seguin (May 18, 2016)
Boldtville Church Yard Sale is May 14 (May 11, 2016)
Create interactive games, stories with Scratch (May 11, 2016)
Enter 2017 Fiesta Poster Contest (May 11, 2016)
Extraordinary minds teaching our kids (May 11, 2016)
Healing ADD without medication (May 11, 2016)
Luffa vase (May 11, 2016)
May means dancing in Geronimo (May 11, 2016)
Meet the Miss La Vernia contestants (May 11, 2016)
Resurrection UMC plans Fun Fest (May 11, 2016)
Spring comes to Blue Bonnet Club (May 11, 2016)
Swing dance in Seguin (May 11, 2016)
Tracking down a little history in Hobson (May 11, 2016)
Union Valley meeting set (May 11, 2016)
Basketball tournament May 14 (May 4, 2016)
Boy Scout celebration stirs up memories (May 4, 2016)
British Royals (May 4, 2016)
Celebrating decades of memories and music with the‘Texas Top Hands’ (May 4, 2016)
Create a yard with bird appeal (May 4, 2016)
Cruise into Floresville for Lions Car Show (May 4, 2016)
Find cheap books at Sidewalk Sale (May 4, 2016)
Hear six pianos in one room May 7 (May 4, 2016)
Hermann Sons Casino Night to benefit CASA (May 4, 2016)
Road Runners plan May group runs (May 4, 2016)
‘Battle for Texas’ now open in SA (May 4, 2016)
‘Lily pads’ for kids (May 4, 2016)