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Agriculture Today

Beef check-off referendum nears

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April 9, 2014 | 4,562 views | Post a comment

Texas cattle producers have the opportunity to approve a state beef check-off program which could generate an additional $8 million to promote beef in Texas, the United States, and international markets.

The state program has wide support from industry groups, such as the Independent Cattlemen’s Association of Texas, the Texas Association of Dairymen, the Texas CattleWomen Association, the Texas Cattle Feeders Association, the Texas and Southwestern Cattle Raisers Association, and the Texas Farm Bureau.

Together these groups represent a majority of the beef producers in Texas.

If approved, the dollar-per-head producers would pay into a state check-off program would allow Texas producers to conduct beef promotion, marketing, research, and education programs for consumers in Texas and around the globe. This dollar would supplement the national check-off program, which producers approved in 1988.

Producers can vote for a state beef check-off program Monday through Friday, June 2-6. If approved, the assessment will be collected at each point of ownership in Texas.

Eligible producers can vote at any Texas A&M AgriLife Extension Service county office during each office’s regular business hours. Eligible producers are strongly encouraged to vote in person.

If an eligible producer is unable to access an Extension Service office, a mail-in ballot may be requested from Texas Department of Agriculture between Monday, May 19, and Monday, June 2, and postmarked no later than close of business Friday, June 6.

The Texas Beef Checkoff program would be managed by Texas cattlemen and women serving on the Beef Promotion and Research Council of Texas.

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