Tuesday, July 28, 2015
1012 C Street  •  Floresville, TX 78114  •  Phone: 830-216-4519  •  Fax: 830-393-3219  • 

WCN Site Search


Lost & Found

Lost: White Maltese dog, 12 pounds, answers to Brookley, on Sun., July 19, 10 miles north of Floresville on Hwy. 181, $100 reward! Tom and Jean Harris, 830-393-0814. 
Lost: Black cow off Hwy. 119 and Denhawken area, has a horseshoe brand with N on left hip and two ear tags. Call 830-391-5589 or 830-391-4802.
Found: Charm with picture of couple, at Pecan Park, July 17. Call to identify and pick up, 830-393-6785.
More Lost & Found ads ›

Help Wanted

Kolodziej’s Food Service & Fundraising is currently looking for candidates for our growing company, full-time positions are available in the following areas: General Warehouse and Driver, qualified candidates must possess excellent customer service skills, clean driving record, and be able to work independently as well as in a team environment; working knowledge of basic computer systems, cash handling, and 10-key a plus. We offer a competitive salary package. Interested parties should email resume to Kathy@kolodziejs.com or drop off in person at 101B Dilworth Plaza, Poth, TX 78147.
The Floresville Independent School District is accepting applications for District Wide Custodian Positions, 2:00 p.m. to 10:30 p.m. shift. Applications may be obtained online at www.fisd.us or contact Sylvia Campa at 830-393-5300 ext. 14002 for appointments. FISD Personnel Office is located at 1200 5th St., Floresville, Texas. 830-393-5300 (Office hours: 8:00-4:00). Applications will be accepted until all positions are filled. An Equal Opportunity Employer.
More Help Wanted ads ›

Featured Videos





Video Vault ›
You’ve been granted free access to this subscribers only article.

South Texas Living


Remembering first visit to Joske’s department store




E-Mail this Story to a Friend
Print this Story

Rainy Days and Starry Nights
April 23, 2014 | 3,620 views | Post a comment

I read a book, A Girl from Texas, which is the biography of Ruth Conerly, a small-town Texas girl who from poverty became one of America’s most successful commercial artists. She moved back to Texas from Chicago and New York, to San Antonio, and began working for Joske’s during the 1940s. She was their top fashion illustrator for many years. Reading about the store, and the changes through the years, brought back memories. I dug out this old story about Joske’s department store.

It was in the late 1940s that I heard about Joske’s when I graduated from Poth High and moved to San Antonio in 1949. My first real shopping trip to a big department store was Joske’s on Alamo Plaza. Before that, the only place I ever went shopping was to the C&C dime store and Lieberman’s in Floresville. My Aunt Janie worked at the dime store, and going in the store with Mother to buy notions, such as ribbon or thread, or maybe some dime-store makeup, was the highlight of our trip to Floresville on Saturdays. But I could only afford Blue Waltz “perfume,” which was 10 cents.

Now I was in the “big city” and could go to Joske’s. It had two or three stories, and everything in the world you wanted -- furniture, clothes, shoes, cosmetics, toys, appliances, piece goods, and farm and ranch supplies. The Joske family knew how to build a department store. And what it would take to bring the people in!

I took the bus downtown, and walked over to Alamo Plaza, and seeing the big store close to the Alamo was an exciting event. I stared at the big glass windows, with the displays of women’s clothes, children’s clothes, and other home furnishings (the store had many display windows all down Alamo Street), and could hardly wait to go in.

Walking in through those big heavy doors, and feeling the cool air from the air conditioning that summer, it felt like heaven. And the smell! I could smell the expensive perfumes and the smell of new clothes and shoes, and I just wanted to stay in the store all day. I browsed all afternoon, going through every department, from floor to floor. I didn’t buy a thing. I just did a lot of wishing!

I recently looked up the history of the store and found out it was established 135 years ago! What a heritage! Julius Joske opened the first store in 1867 on Main Plaza. It was known as J. Joske store. The store was eventually moved to Alamo Plaza and the name changed to Joske Brothers. The store moved to Alamo and Commerce in 1887, and in 1932 the Allied Store Corporation bought out the store, though they kept the name of Joske’s. James Calvert took over as president of Joske’s of Texas until he retired in 1964.

From everything I read, James Calvert was instrumental in making Joske’s into the famous department store it was. While he was president, Joske’s became the first air-conditioned store in Texas. The store was once called “the biggest store in the biggest state.” At one time, Joske’s was the largest department store in the U.S. It was the first store west of the Mississippi to have escalators, and those escalators came from an exhibit at the 1904 World’s Fair in St. Louis. They are still in daily operation today.

More about Joske’s in the later years in another column!

Lois Zook Wauson is the oldest of eight children who grew up on a farm in Wilson County in the mid-20th century. After many years living in other parts of Texas, she now lives and writes in Floresville. Her two books are available from the Wilson County News office. Email her at loiswauson@yahoo.com.
 

Your Opinions and Comments


Be the first to comment on this story!


You must be logged in to post a comment.




Not a subscriber?
Subscriber, but no password?
Forgot password?

South Texas Living Archives


Full article available to Wilson County News subscribers only. Click here to subscribe. Balance classes start July 27 (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Be a high roller in Floresville (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Bobble-head Bozo (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Cool down with free snow cones (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Copper-pot craftsmanship — CINCO Vodka (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Marion Sausage Supper is Aug. 1 (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Mu Chi members attend state convention (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Opry lineup is sure to satisfy (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Save the date for Kody Fest Aug. 8 (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Shop ‘Trinkets and Treasures’ (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. SSCA seeks donations for rummage sale (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Start two-stepping at FUMC (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Texas sales-tax holiday (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. The Landing offers help for teens (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. What a difference an ‘A’ makes! (July 22, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Browse, learn, shop at Home and Garden Show (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Celebrate Czech Day in Jourdanton (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Daughters of the Republic installs officers (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy St. Anthony church fest (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Experience ‘The Hobbit’ under the stars (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free Movies at the Park in Poth (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Learn to compost with worms (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Legion Auxiliary plans garage sale (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Library happenings (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Mystery blanket sparks search (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Night In Old Fredericksburg is July 18 (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Plan now for Beaver Roundup (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Teddy bears, pottery (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. The bridges of Wilson County (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Atomic tourists’ converge on Trinity Site ahead of 70th anniversary (July 15, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Behind the lens: Cover photo (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Bobby Flores Birthday Bash is July 11 (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Early settlers of Wilson County (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy ‘Big Hero 6’ at Movie Day (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy ‘Cool Tunes’ in Brenham (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Family violence shelter seeks volunteers (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Family weekend fun in Adkins (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. FHS Reunion is July 25 (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Fishing lures (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Give blood at Sacred Heart Church (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Hamilton earns rank of captain (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Memorial hog hunt a hit! (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Save the date for Home and Garden Show (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. See comedians in China Grove (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Alabama’ to invade K-Town (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. ‘Dying’ brings broadcaster back to life (July 8, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Bible study in Verdi (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Buses, pickup trucks, automobiles, and walking (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Davy Crockett, Depression glass (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Dog shows start July 8 (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy Fourth of July parade, concert in Seguin (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Enjoy Sunday Dances all month (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free July 4 concerts in SA (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Free music, fireworks in Brenham (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Ice cream makers, tasters needed (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Jack's Cafe adds Sports Room and patio (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. July is for grape stomping (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Look who's flying solo! (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Memories fly following balloon stories (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Register for state-wide Chili Cook-off (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Remembering my first haircut (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. Savor: Summer drinks with calories and exercise equivalents (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. South Texas Gardener reveals 'mystery plants' (July 1, 2015)
Full article available to Wilson County News subscribers only. Click here to subscribe. The Gathering Music Show (July 1, 2015)