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Agriculture Today

BEEF team joins diabetes fight

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April 9, 2014 | 4,583 views | Post a comment

The checkoff-funded Texas BEEF Team once again formed strong groups and rode in the American Diabetes Association Tour de Cure in Austin, San Antonio, and Houston.

The Tour de Cure is a series of fund-raising cycling events held in 44 states nationwide to benefit the American Diabetes Association. In Texas, rides are held in Houston, Austin, San Antonio, and Dallas. The Texas BEEF Team chose to support the association’s mission to find a cure and raise awareness for diabetes and diabetes risk factors.

“Research shows that lean beef as a high quality protein plays an important role in muscle building, muscle maintenance, weight management, and the prevention of chronic diseases such as type 2 diabetes,” said Jennifer Matison, Texas Beef Council senior consumer marketing manager and Austin Tour de Cure Committee Food and Nutrition chair. “Our involvement in the ADA [American Diabetes Association] Tour de Cure was driven by our quest to raise awareness about diabetes and the importance of balancing protein rich foods, like lean beef, with carbohydrates to help maintain a healthy blood sugar level. Educating the health and fitness communities remains a focus for the Texas beef checkoff.”

The Texas Beef Council has been a proud sponsor of the Tour de Cure for many years and continues to encourage the Texas BEEF Team athletes to showcase their healthy lifestyle and be an advocate for beef. The Texas beef checkoff-sponsored Tour de Cure teams combined personally raised more than $60,000 and consisted of nearly 200 members. The Austin team was recently recognized as one of the top 20 fund-raising teams in the nation out of more than 6,000 teams.

Source: Texas Beef Council

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